BBA in Digital
Marketing & AI
100,000+
Careers Transformed Since 2015
95,000+
Successfully Placed
2,000+
Hiring Partners
Speak To Our Learning Advisor
On Campuse Immersion Program for BBA in Digital Marketing Cohort Details
Experience Life at DA360 Up Close
5G WIFI
AI Enabled Tech
Amphitheater
Studio
Podcast Room
Breakout Area
Smart Classroom
Library
Recreation Area
Real Stories. Real Impact. Real Careers.
Meet the Learners Who Transformed Their Futures with AI-Powered Digital Marketing
Khushi Surana
Advertising Ops Specialist
Vishnu
AdWords Strategist
Adarsh Gupta
Digital Marketing Executive
Pooja . M
Digital Marketing Analyst
Amala Sharika
Senior Executive Marketing
Megha Lodha
Campaign Specialist
Krithik Kumar
Digital Marketing Executive
Sanjay H R
SEO AnalystLive, Learn, & Innovate @DA360
Break Boundaries with Skill-Driven Battles and Innovation Challenges at our leading digital marketing academy
Course Highlights
A Snapshot of What Makes Our Bachelors Degree in Digital Marketing Program a Game-Changer
Course Duration
36 Months
Learning Mode
On Campus
AI-Powered Learning Tools
70+
Live Case Studies
100+
Learning Methodologies
10
Capstone Project
Included
Specialisations
4
Domain Specialist Trainers
15+
20 Reasons to Join the S-VYASA BBA in Digital Marketing
Brand, Trust & Alumni Network
- 1.
100% Job Guaranteed Program
Secure your future with assured placement support.
- 2.
Dedicated Career Assistance
Personalized placement support until you land the right job.
- 3.
Mentorship by Industry Leaders
Learn directly from CEOs, CMOs, and senior marketing professionals.
- 4.
3X More Interview Opportunities
Our training and grooming ensure you stand out to recruiters.
- 5.
Work on Real-World Projects
Gain practical experience with live industry case studies.
- 6.
Dual Expertise Advantage
A blend of Digital Marketing + Business Management for career growth.
- 7.
AI & Analytics Integration
Master next-gen tools in AI, automation, and marketing analytics.
- 8.
Specialized Electives
Choose from SEO, SEM, Social Media, E-commerce, Performance Marketing & more.
- 9.
Globally Recognized Certifications
Earn Google, HubSpot, Meta, and SEMrush certifications.
- 10.
Soft Skills & Leadership Training
Build confidence with communication, presentation & leadership modules.
- 11.
Entrepreneurship & Startup Focus
Learn how to launch and scale your own business.
- 12.
Exposure to Marketing Automation
Hands-on training with CRM and automation platforms.
- 13.
Capstone Industry Project
Showcase your learning with a portfolio-worthy project.
- 14.
Hybrid Learning Model
Online + Classroom sessions for flexibility and accessibility.
- 15.
Expert Faculty + Corporate Trainers
Guidance from academicians and active industry professionals.
- 16.
Networking with Alumni & Industry Experts
Access to a strong professional community.
- 17.
Global Case Studies
Learn from international brand campaigns and strategies
- 18.
Internships with Top Companies
Gain on-the-job experience while studying.
- 19.
Placement Across 1,000+ Hiring Partners
Opportunities with startups, MNCs, and agencies.
- 20.
Higher Earning Potential
MBA graduates command faster promotions and higher salary packages.
Cutting-Edge Curriculum, Designed for the Industryy
Explore a holistic BBA in Digital Marketing and AI syllabus, designed by academic leaders and refined with insights from top industry experts and employers.
Offline
Offline
Offline
Offline
- Fundamentals of Marketing
- Microsoft Office & Computer Literacy
- Principles of Management
- Financial Accounting
- Business Economics (Micro)
- Personality Development for Corporate Readiness – I
BBA in Digital Marketing
Tools You’ll Master
Work with the most in-demand platforms every day with Digital Academy 360’s AI-led programs.
Next-Gen AI-Powered Tools
Learn to master tools like ChatGPT, Jasper, Midjourney, and Synthesia through our BBA in Digital Marketing with Placement Guarantee
Experts Behind Your Career Growth
Rajesh Choudhury
Shantanu Sharma
Harshvardhan S
Deben Rath
Gopal Raj
Aditya Agarwal
Riya Tiwari
BBA in Digital Marketing & AI Live Projects
Project 1
Viral Instagram Reels Production
- Analyze brand goals and target audience for Reels strategy
- Research trending audio, hashtags, and reel formats
- Write engaging hooks and scripts for maximum retention
- Shoot Reels using smartphone/DSLR with proper framing & lighting
- Edit Reels with transitions, captions, and effects
- Create a content calendar with posting frequency & timing
- Publish 20 Reels targeting 10K+ reach within campaign period
- Monitor insights and optimize for views, saves, and shares
Project 2
YouTube Channel Launch & Monetization Plan
- Define channel niche, audience persona, and content pillars
- Create SEO-optimized titles, descriptions, and tags for visibility
- Script and record 10 Shorts & 5 Long-Form professional videos
- Design custom thumbnails and consistent channel branding
- Optimize playlists, channel art, and community tab engagement
- Implement YouTube SEO strategies to improve watch time & CTR
- Set up channel for monetization via YouTube Partner Program
- Track analytics on retention, click-through, and subscriber growth
Project 3
Brand Collaboration Campaign
- Identify a target brand and analyze its objectives & audience
- Create a professional media kit and proposal for collaboration
- Develop campaign creatives: posts, reels, stories, and carousels
- Execute outreach to brand/agency with a pitch presentation
- Plan full campaign workflow including content calendar & deliverables
- Launch brand partnership content across selected platforms
- Monitor KPIs: reach, engagement, conversions, and ROI
- Collect campaign feedback and testimonials from the brand
Project 4
LinkedIn Thought Leadership Profile
- Build a LinkedIn All-Star Profile with professional photo, banner & headline
- Craft a value-driven About section and optimized experience details
- Create and publish 8+ high-impact posts: carousels, polls, and articles
- Write viral carousels using Canva and AI tools (ChatGPT, Jasper)
- Launch a LinkedIn Newsletter or Event for authority building
- Engage in targeted networking with 1K+ industry professionals
- Implement commenting and DMs strategy for organic reach
- Analyze performance with Shield App and native LinkedIn analytics
- Submit profile audit report and growth analytics dashboard
A Glimpse of Brand Case Studies from Our BBA in Digital Marketing Program
Learn Through Real Business Challenges from Industry-Leading Brands
Spotify – AI-Personalized Playlists
Spotify leveraged predictive AI to deliver hyper-personalized playlists for users, making music discovery seamless and u...Know More
Nike – AI in Social Storytelling
Nike harnessed AI-powered insights to create emotion-driven campaigns that resonated deeply with their audience. During ...Know More
Zomato – AI Meme Marketing
Zomato pioneered AI-driven meme marketing by creating real-time, trend-jacking campaigns that resonated with India's soc...Know More
Campus & Program Activities
Master 10 global learning styles & go beyond the classroom with our interactive workshops, live projects, networking sessions, and industry led events
Digital Marketing Quiz League
Guest
Guru Series
Escape Room
The Analytics Edition
Viral
Marketing
Lab
Reel Talk
Personal Branding Day
Pitch & Promote
Tool of the Day
YouTube Shorts Sprint
Podcast Jam
Digital Storytelling & Audio Content
Admission Process
Register for DA360 BBA Exam
Sign up online for the DA360 BBA entrance test to begin your application journey.
Personal Interview
Attend a one-on-one interview with our admission panel to evaluate your skills and motivation.
Appear for a Counselling Session
Join a personalized counselling session to understand the program, curriculum, and career opportunities.
Pay Admission Fees and Block Your Seat
Confirm your admission by completing the fee payment and reserving your seat in the BBA program.
Document Verification
Submit and verify all required academic, identity, and eligibility documents to finalize your enrollment.
Program Fee structure
Explore flexible financing options through India's leading education financing platforms and banking networks, ensuring seamless assistance throughout your educational journey
| Breakup | Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|---|
| Registration Fee | ₹25,000 | — | — | — |
| Tuition Fee (1st Installment) | ₹2,87,500 | ₹2,87,500 | — | — |
| Tuition Fee (2nd Installment) | — | — | ₹2,50,000 | ₹2,50,000 |
| TOTAL PAYABLE | ₹3,12,500 | ₹2,87,500 | ₹2,50,000 | ₹2,50,000 |
1st & 2nd semester tuition fee has to be paid on or before 31st Oct 2025
3rd & 4th semester tuition fee has to be paid on or before 31st Oct 2026
Our Alumni Drive
Digital Marketing & Growth At 2,000+ Companies Worldwide
Latest Blog Posts on Our BBA in Digital Marketing Program
Frequently Asked Questions
