PGCP in
Performance Marketing & Media Buying
100,000+
Careers Transformed Since 2015
95,000+
Successfully Placed
2,000+
Hiring Partners
Speak To Our Learning Advisor
Post Graduate Certification in Performance Marketing and Media Buying Cohort Details & Upcoming Batches Details
Experience Life at DA360 Up Close
5G WIFI
AI Enabled Tech
Amphitheater
Studio
Podcast Room
Breakout Area
Smart Classroom
Library
Recreation Area
Real Stories. Real Impact. Real Careers.
Meet the Learners Who Built Their Future with AI-Powered Digital Marketing Training
Khushi Surana
Advertising Ops Specialist
Vishnu
AdWords Strategist
Adarsh Gupta
Digital Marketing Executive
Pooja . M
Digital Marketing Analyst
Amala Sharika
Senior Executive Marketing
Megha Lodha
Campaign Specialist
Krithik Kumar
Digital Marketing Executive
Sanjay H R
SEO AnalystLive, Learn, & Innovate @DA360
Experience Skill Driven Battles & Vibrant Campus Life at the Leading Digital Marketing Training Institute
Trusted by Learners From 33+ Countries
Learn more than the basics and specialize with a leading digital marketing institute. Join the 100,000+ community of digital marketers who trusted us for PG Certification in Performance Marketing & Media Buying
143+ reviews
750+ reviews
30+ reviews
Course Highlights
A Snapshot of What Makes Our Performance Marketing and Media Buying Course a Game-Changer in Digital Marketing Training
Course Duration
6 Months
Learning Mode
Online / Classroom
Industry-Relevant Modules
30+
Template & Blueprints
08
AI Learning Tools
20+
Hours of Learning
240+
Case Studies
20+
No.of.Individual Courses
15
Capstone Projects
5+
Global Certifications
8+
Specialized
4
Domain Specialist Trainer
07
Experts Behind Your Career Growth
Rajesh Choudhury
Shantanu Sharma
Harshvardhan S
Deben Rath
Gopal Raj
Aditya Agarwal
Riya Tiwari
Key Highlights of the AI-Driven Performance Marketing & Media Buying Course
Performance Marketing and Media Buying Skills You’ll Master Through Advanced Digital Marketing Training to Lead the Future
Latest Curriculum Reviewed by Industry Leaders
Master Next-Gen Digital Marketing Curriculum approved by industry leaders at our AI digital marketing Training Institute. We combine expert-led training with a syllabus recognized by top professionals to ensure you are job-ready.
Online
Offline
09:00 PM to 10:30 PM
09:00 AM to 11:00 AM
- Evolution of Marketing: Traditional to Programmatic
- Digital Media Landscape: Paid, Owned & Earned
- Understanding Ad Ecosystem: Advertisers, Publishers, Exchanges
- Brand Positioning & Funnel Strategy
- Buyer Journey Mapping & Awareness Stages
- Advanced Keyword Research & Market Intelligence
- KPIs in Performance Marketing (CTR, CPA, ROAS, CAC, LTV)
- Data Layer & Pixel Tracking Fundamentals
Fastrack Your AI Digital Marketing Career
Learn 4 distinct specializations with our 6-month postgraduate certification program, offering the online digital marketing training.
- 4 Pillars of Media Buying Strategy
- A3R3 Funnel Planning Framework
- Audience Segmentation & Media Research
- Channel Mix Modeling (Google, Meta, Programmatic)
- Media Budget Forecasting & Allocation
- KPI Benchmarking & Cost Analysis
- Publisher Negotiation & Deal Structuring
- Real-World Media Plan Project
Performance Marketing Course
Tools You’ll Master
Work with the most in-demand platforms every day through our industry-focused digital marketing training.
.png)
.png)
Next-Gen AI-Powered Tools
Modern marketers thrive on automation and data-driven insights you’ll master both with the best online digital marketing training
Your 6-Month Learning
Your journey at our best digital marketing training institute is designed for maximum growth at every stage
Post Graduate in Performance Marketing & Media Buying Live Projects
Project 1
Landing Page & Portfolio Website Development
- Define brand objectives and lead-generation goals
- Research audience persona and funnel positioning
- Structure landing pages with optimized CTAs and lead magnets
- Design & develop using WordPress/Unbounce best practices
- Integrate CRM and tracking with Google Tag Manager
- Conduct A/B testing for headlines and conversion elements
- Ensure speed, SEO, and mobile responsiveness
- Submit final website along with conversion insights
Project 2
Meta Ads Full-Funnel Campaign Execution
- Analyze brand goals and map customer journey stages
- Define precise audience targeting, custom & lookalike segments
- Develop compelling ad creatives and copy for each funnel stage
- Build a complete media plan with budgeting & placement strategy
- Participate in expert-led campaign setup workshops
- Execute a real-time Meta Ads campaign with controlled budget
- Monitor campaign analytics and optimize delivery in real-time
- Submit detailed performance reports with actionable insights
Project 3
Google Ads Performance Campaign Execution
- Identify brand objectives, product positioning & buyer intent
- Perform advanced keyword research and targeting strategy
- Create ad groups with persuasive ad copies and extensions
- Develop bidding & budgeting strategy with ROAS targets
- Join strategy briefings with industry experts
- Execute a live Google Ads campaign within assigned budget
- Analyze data for CTR, CPC, Conversion Rate, and ROI
- Optimize campaigns for maximum performance and efficiency
- Submit final campaign performance reports with insights
Project 4
Analytics, Attribution & CRO Implementation
- Implement GA4 & Google Tag Manager for full funnel tracking
- Set up event tracking for key conversion actions
- Use heatmaps & scroll maps (Hotjar/Clarity) for behavior analysis
- Apply attribution models (First Click, Last Click, Linear, Time Decay)
- Develop a Conversion Rate Optimization (CRO) framework
- Test landing page variants for headlines, CTAs, and layouts
- Generate detailed dashboards for ROAS, CTR, CPC, and CPA
- Submit an in-depth CRO & Attribution Report with insights
Case Studies in Performance Marketing, and Media Buying Courses
Experience hands-on learning through real business challenges from top brands
McDonald's India – Localizing a Global Brand
McDonald's India adapted its global brand strategy to meet local market preferences—replacing beef-based offerings, intr...Know More
Mother Dairy – Building Trust Through Content
Mother Dairy strengthened its brand presence by focusing on emotional storytelling and purpose-driven marketing. Campaig...Know More
Zomato – Data-Driven Performance Marketing
Zomato scaled its customer acquisition by running high-performing campaigns during IPL seasons, using data-backed insigh...Know More
Success Stories from Learners Achieving Their Dreams
The One Who Experienced Post Graduate in Performance Marketing & Media Buying Course
Marketing Executive
Digital Marketing
Social Media Marketing Specialist
Digital Marketing
Marketing Executive
Full Stack Developer
Digital Marketing
Marketing Executive
Digital Marketing
Marketing Executive
Digital Marketing
Social Media Marketing Specialist
Digital Marketing
Marketing Executive
Digital Marketing
Digital Marketing
Marketing Executive
SEO Analyst
Marketing Executive
Digital Marketing
Our Alumni Drive
Digital Marketing & Growth At 2,000+ Companies Worldwide
Inside DA360
Student life at Digital Academy 360 is far from ordinary. At our digital marketing training institute, students gain practical skills, participate in creative activities, and build lasting memories while preparing for successful careers
Latest Performance Marketing, and Media Buying Blogs
DA360 In Spotlight
Media, Awards & Achievements
DA360 Learner enquires
Talk to your experts. We’re available 24/7
+91 7353 515 515Frequently Asked Questions
