MBA in Digital
Marketing & AI
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On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
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On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
Course Highlights
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
Course Duration
24 Months
Time
09:30AM to 04:30PM
Learning Mode
University Campus
Guest Lecturers
20+
AI-Powered Learning Tools
50+
Upskilling Support
Lifetime
Live Case Studies
100+
Industry Visits
2+ per Sem
Interactive Activities
5+ per Sem
Capstone Project
Included
Learning Methodologies
10
Specialisations
6
Domain Specialist Trainers
15+
BYOP Framework
Included
Agency Internship
1 Month
Industry Ready Elective
2
20 Reasons to Join the S-VYASA MBA in Digital Marketing & AI
Brand, Trust & Alumni Network
- 1.
100% Job Guaranteed Program
Secure your future with assured placement support.
- 2.
Dedicated Career Assistance
Personalized placement support until you land the right job.
- 3.
Mentorship by Industry Leaders
Learn directly from CEOs, CMOs, and senior marketing professionals.
- 4.
3X More Interview Opportunities
Our training and grooming ensure you stand out to recruiters.
- 5.
Work on Real-World Projects
Gain practical experience with live industry case studies.
- 6.
Dual Expertise Advantage
A blend of Digital Marketing + Business Management for career growth.
- 7.
AI & Analytics Integration
Master next-gen tools in AI, automation, and marketing analytics.
- 8.
Specialized Electives
Choose from SEO, SEM, Social Media, E-commerce, Performance Marketing & more.
- 9.
Globally Recognized Certifications
Earn Google, HubSpot, Meta, and SEMrush certifications.
- 10.
Soft Skills & Leadership Training
Build confidence with communication, presentation & leadership modules.
- 11.
Entrepreneurship & Startup Focus
Learn how to launch and scale your own business.
- 12.
Exposure to Marketing Automation
Hands-on training with CRM and automation platforms.
- 13.
Capstone Industry Project
Showcase your learning with a portfolio-worthy project.
- 14.
Hybrid Learning Model
Online + Classroom sessions for flexibility and accessibility.
- 15.
Expert Faculty + Corporate Trainers
Guidance from academicians and active industry professionals.
- 16.
Networking with Alumni & Industry Experts
Access to a strong professional community.
- 17.
Global Case Studies
Learn from international brand campaigns and strategies
- 18.
Internships with Top Companies
Gain on-the-job experience while studying.
- 19.
Placement Across 1,000+ Hiring Partners
Opportunities with startups, MNCs, and agencies.
- 20.
Higher Earning Potential
MBA graduates command faster promotions and higher salary packages.
Cutting-Edge Curriculum, Designed for the Industryy
Explore a holistic BBA in Digital Marketing and AI syllabus, designed by academic leaders and refined with insights from top industry experts and employers.
Offline
Offline
Offline
Offline
09:30AM to 04:30PM
09:30AM to 04:30PM
09:30AM to 04:30PM
- Introduction to Marketing Principles
- Digital Consumer Behavior
- Brand Management Fundamentals
- Marketing Research Methods
- Marketing Analytics Basics
Specialisations
Learn 6 distinct specialisations with our MBA in Digital Marketing and AI Program.
- Evolution of Influencer Economy in the AI Age
- AI Tools for Influencer Discovery & Audience Authenticity Check
- AI-Powered Sentiment Analysis for Influencer Selection
- Contracting, Negotiation & ROI Forecasting with AI Data
- Psychology of Virality: How Memes Spread in the AI Era
- AI Meme Generators & Trendspotting Algorithms
- AI Tools for Social Listening & Meme Timing
- Meme Campaign Design & AI Content Amplification
- AI-Powered Photography (Generative AI, Image Enhancement, AI Filters)
- Video Engineering with AI (Deepfakes, AI Editing, Automated Captions)
MBA in Digital Marketing
Tools You’ll Master
Work with the most in-demand platforms every day with Digital Academy 360’s AI-MBA in Digital Marketing & Entrepreneursip Program
Next-Gen AI-Powered Tools
From ChatGPT and Jasper for content creation to Midjourney and Synthesia for visuals — master the tools that define the future of Vibe Marketing.
Experts Behind Your Career Growth
Rajesh Choudhury
Shantanu Sharma
Harshvardhan S
Deben Rath
Gopal Raj
Aditya Agarwal
Riya Tiwari
MBA in Digital Marketing & AI Live Projects
Project 1
Viral Instagram Reels Production
- Analyze brand goals and target audience for Reels strategy
- Research trending audio, hashtags, and reel formats
- Write engaging hooks and scripts for maximum retention
- Shoot Reels using smartphone/DSLR with proper framing & lighting
- Edit Reels with transitions, captions, and effects
- Create a content calendar with posting frequency & timing
- Publish 20 Reels targeting 10K+ reach within campaign period
- Monitor insights and optimize for views, saves, and shares
Project 2
YouTube Channel Launch & Monetization Plan
- Define channel niche, audience persona, and content pillars
- Create SEO-optimized titles, descriptions, and tags for visibility
- Script and record 10 Shorts & 5 Long-Form professional videos
- Design custom thumbnails and consistent channel branding
- Optimize playlists, channel art, and community tab engagement
- Implement YouTube SEO strategies to improve watch time & CTR
- Set up channel for monetization via YouTube Partner Program
- Track analytics on retention, click-through, and subscriber growth
Project 3
Brand Collaboration Campaign
- Identify a target brand and analyze its objectives & audience
- Create a professional media kit and proposal for collaboration
- Develop campaign creatives: posts, reels, stories, and carousels
- Execute outreach to brand/agency with a pitch presentation
- Plan full campaign workflow including content calendar & deliverables
- Launch brand partnership content across selected platforms
- Monitor KPIs: reach, engagement, conversions, and ROI
- Collect campaign feedback and testimonials from the brand
Project 4
LinkedIn Thought Leadership Profile
- Build a LinkedIn All-Star Profile with professional photo, banner & headline
- Craft a value-driven About section and optimized experience details
- Create and publish 8+ high-impact posts: carousels, polls, and articles
- Write viral carousels using Canva and AI tools (ChatGPT, Jasper)
- Launch a LinkedIn Newsletter or Event for authority building
- Engage in targeted networking with 1K+ industry professionals
- Implement commenting and DMs strategy for organic reach
- Analyze performance with Shield App and native LinkedIn analytics
- Submit profile audit report and growth analytics dashboard
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
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Nike – AI in Social Storytelling
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Zomato – AI Meme Marketing
Zomato pioneered AI-driven meme marketing by creating real-time, trend-jacking campaigns that resonated with India's soc...Know More
Campus & Program Activities
Master 10 global learning styles & go beyond the classroom with our interactive workshops, live projects, networking sessions, and industry led events
Digital Marketing Quiz League
Guest
Guru Series
Escape Room
The Analytics Edition
Viral
Marketing
Lab
Reel Talk
Personal Branding Day
Pitch & Promote
Tool of the Day
YouTube Shorts Sprint
Podcast Jam
Digital Storytelling & Audio Content
Admission Process
Register for DA360 MBA Exam
Sign up online for the DA360 MBA entrance test to begin your application journey.
Personal Interview
Attend a one-on-one interview with our admission panel to evaluate your skills and motivation.
Appear for a Counselling Session
Join a personalized counselling session to understand the program, curriculum, and career opportunities.
Pay Admission Fees and Block Your Seat
Confirm your admission by completing the fee payment and reserving your seat in the MBA program.
Document Verification
Submit and verify all required academic, identity, and eligibility documents to finalize your enrollment.
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
| Breakup | Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|---|
| Registration Fee | ₹25,000 | — | — | — |
| Tuition Fee (1st Installment) | ₹2,87,500 | ₹2,87,500 | — | — |
| Tuition Fee (2nd Installment) | — | — | ₹2,50,000 | ₹2,50,000 |
| TOTAL PAYABLE | ₹3,12,500 | ₹2,87,500 | ₹2,50,000 | ₹2,50,000 |
1st & 2nd semester tuition fee has to be paid on or before 31st Oct 2025
3rd & 4th semester tuition fee has to be paid on or before 31st Oct 2026
Our Alumni Drive
Digital Marketing & Growth At 2,000+ Companies Worldwide
On Campuse Immersion Program for MBA in Digital Marketing Cohort Details
Frequently Asked Questions
