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PGCP in
Performance Marketing & Media Buying
In Chennai

6 Months Intensive ProgramIncludes 1 Month Agency Internship

100,000+

Careers Transformed Since 2015

95,000+

Successfully Placed

2,000+

Hiring Partners

Speak To Our Learning Advisor

Performance Marketing & Media Buying PG Certification Batch Details in Chennai

August24th

Mode:Classroom

Weekday(Mon-Fri)

Capacity30 Seats

CampusBengaluru

Limited Seats

Smart Campus Built With
Next Gen Digital & AI Marketers

Experience Life at DA360 Up Close

5G WIFI
AI Enabled Tech
Amphitheater
Studio
Podcast Room
Breakout Area
Smart Classroom
Library
Recreation Area

Schedule Campus Tour

Real Stories. Real Impact. Real Careers.

Explore the journeys of learners who thrived with AI Digital Marketing training in Chennai

60,000+

Khushi Surana

Modelling

Advertising Ops Specialist

Package: 5 LPA

Vishnu

Fresher

AdWords Strategist

Package: 6 LPA

Adarsh Gupta

Fresher

Digital Marketing Executive

Package: 4.2 LPA

Pooja . M

Fresher

Digital Marketing Analyst

Package: 4.7 LPA

Amala Sharika

Fresher

Senior Executive Marketing

Package: 4 LPA

Megha Lodha

Fresher

Campaign Specialist

Package: 3.28 LPA

Krithik Kumar

Fresher

Digital Marketing Executive

Package: 3 LPA

Sanjay H R

Fresher

SEO Analyst

Package: 5.2 LPA

Want to see more inspiring stories?

View All Success Stories

Life @DA360

Explore practical skill-based training and a dynamic campus experience at a leading Digital Marketing training institute in Chennai

Trusted by Learners From 33+ Countries

Move past basic learning at a leading digital marketing institute in Chennai and specialize in Performance Marketing & Media Buying. Join 100,000+ marketers who have chosen our PG Certification to master these domains

4.8*

143+ reviews

4.7*

750+ reviews

4.5*

30+ reviews

Course Highlights

Discover why our Performance Marketing and Media Buying course excels in today’s Digital Marketing training in Chennai

Course Duration

6 Months

Learning Mode

Online / Classroom

Industry-Relevant Modules

30+

Template & Blueprints

AI Learning Tools

20+

Hours of Learning

240+

Case Studies

20+

No.of.Individual Courses

Capstone Projects

Global Certifications

Specialized

Domain Specialist Trainer

Experts Behind Your Career Growth

Rajesh Choudhury

DGM Digital Marketing at Purvankara

Brands worked with:

Shantanu Sharma

AVP Digital Marketing at Casagrand

Brands worked with:

Harshvardhan S

Digital Lead at H&M

Brands worked with:

Deben Rath

Associate Account Manager at Adobe

Brands worked with:

Gopal Raj

Founder at Verycom

Brands worked with:

Aditya Agarwal

Founder at Qilin Lab

Brands worked with:

Riya Tiwari

Founder at Authique

Brands worked with:

A Closer Look at the AI-Driven Performance Marketing & Media Buying Course in Chennai

Lead the future with advanced Performance Marketing and Media Buying skills through Digital Marketing training in Chennai

Digital Marketing

Media Buying Fundamentals

Full-Funnel Paid Ad

Conversion Rate Optimization SEO

Content-Driven Campaign

Programmatic Media Planning

AI-Powered Consumer Insights

Ad Personalization

Analytics

Attribution

ROI Reporting

Latest Curriculum Co-Created by Industry Leaders

Discover industry-based learning with our PGCP Performance Marketing & Media Buying Curriculum created for learners at a leading digital marketing training institute in Chennai. Our expert-led training and professional syllabus help you gain career-ready skills.

Learning Mode

Online

Offline

Batch Timings

Online 09:00 PM to 10:30 PM

Offline 09:00 AM to 11:00 AM

Module1

Digital Marketing Foundations & Growth Ecosystem

8 Live Sessions

2 Assignments

4 Case Study

Evolution of Marketing: Traditional to Programmatic
Digital Media Landscape: Paid, Owned & Earned
Understanding Ad Ecosystem: Advertisers, Publishers, Exchanges
Brand Positioning & Funnel Strategy
Buyer Journey Mapping & Awareness Stages
Advanced Keyword Research & Market Intelligence
KPIs in Performance Marketing (CTR, CPA, ROAS, CAC, LTV)
Data Layer & Pixel Tracking Fundamentals

Module2

Programmatic Advertising & DV360 Fundamentals

8 Live Sessions

2 Assignments

2 Case Study

1 Assessments

Module3

Campaign Manager 360 (CM360) & Ad Trafficking

12 Live Sessions

2 Assignments

2 Case Study

1 Assessments

Module4

Search, Display & Social Ad Ecosystem

8 Live Sessions

2 Assignments

2 Case Study

Module5

Landing Pages, Lead Generation & Conversion Optimization

10 Live Sessions

2 Assignments

4 Case Study

Module6

Analytics, Attribution & Performance Measurement

8 Live Sessions

2 Assignments

4 Case Study

Module7

Campaign Optimization, Scaling & Automation

10 Live Sessions

3 Assignments

2 Case Study

Module8

Agency Collaboration, Client Communication & Strategy Presentation

10 Live Sessions

2 Assignments

4 Case Study

Module9

Freelancing, Career Growth & Capstone Project

8 Live Sessions

2 Assignments

4 Case Study

Fastrack Your AI Digital Marketing Career

Build your career in just 6 months with our postgraduate certification, covering 4 specializations through expert-led online Digital Marketing training in Chennai

Specialisation1

Media Buying & Planning (Cross-Channel Mastery)

12 Live Sessions

2 Assignments

2 Case Study

1 Assessments

4 Pillars of Media Buying Strategy
A3R3 Funnel Planning Framework
Audience Segmentation & Media Research
Channel Mix Modeling (Google, Meta, Programmatic)
Media Budget Forecasting & Allocation
KPI Benchmarking & Cost Analysis
Publisher Negotiation & Deal Structuring
Real-World Media Plan Project

Specialisation2

Shopping Ads & E-commerce Performance Strategy

12 Live Sessions

2 Assignments

2 Case Study

1 Assessments

Specialisation3

Sales & Marketing Automation

12 Live Sessions

2 Assignments

2 Case Study

1 Assessments

Specialisation4

Data Management Platforms (DMP) & Audience Intelligence

10 Live Sessions

3 Assignments

2 Case Study

1 Assessments

Digital Marketing Training Modules
Tools You’ll Master

Get real-time hands-on exposure to top platforms through Digital Academy 360’s Digital Marketing training in Chennai

The premium tools access will be given during the Live Projects.

Next-Gen AI-Powered Tools

Develop next-generation marketing abilities by combining automation skills and data intelligence with the best online digital marketing training in Chennai

The premium tools access will be given during the Live Projects.

Your 6-Month Learning

Grow with our Digital Marketing Classes in Chennai, designed to support your development, learning goals, and future success.

Project 1

Landing Page & Portfolio Website Development

In this hands-on project, you'll design and launch a high-converting landing page and portfolio website for one Brand, covering every critical phase:

Define brand objectives and lead-generation goals
Research audience persona and funnel positioning
Structure landing pages with optimized CTAs and lead magnets

Design & develop using WordPress/Unbounce best practices
Integrate CRM and tracking with Google Tag Manager
Conduct A/B testing for headlines and conversion elements
Ensure speed, SEO, and mobile responsiveness
Submit final website along with conversion insights

Project 2

Meta Ads Full-Funnel Campaign Execution

In this practical project, you'll plan, launch, and manage a full-funnel performance campaign for one Brand across Meta platforms:

Analyze brand goals and map customer journey stages
Define precise audience targeting, custom & lookalike segments
Develop compelling ad creatives and copy for each funnel stage

Build a complete media plan with budgeting & placement strategy
Participate in expert-led campaign setup workshops
Execute a real-time Meta Ads campaign with controlled budget
Monitor campaign analytics and optimize delivery in real-time
Submit detailed performance reports with actionable insights

Project 3

Google Ads Performance Campaign Execution

This project puts you in charge of planning, launching, and optimizing a high-impact Google Ads campaign for one Brand

Identify brand objectives, product positioning & buyer intent
Perform advanced keyword research and targeting strategy
Create ad groups with persuasive ad copies and extensions

Develop bidding & budgeting strategy with ROAS targets
Join strategy briefings with industry experts
Execute a live Google Ads campaign within assigned budget
Analyze data for CTR, CPC, Conversion Rate, and ROI
Optimize campaigns for maximum performance and efficiency
Submit final campaign performance reports with insights

Project 4

Analytics, Attribution & CRO Implementation

In this end-to-end project, you'll measure, analyze, and optimize a complete digital campaign with advanced analytics tools:

Implement GA4 & Google Tag Manager for full funnel tracking
Set up event tracking for key conversion actions
Use heatmaps & scroll maps (Hotjar/Clarity) for behavior analysis

Apply attribution models (First Click, Last Click, Linear, Time Decay)
Develop a Conversion Rate Optimization (CRO) framework
Test landing page variants for headlines, CTAs, and layouts
Generate detailed dashboards for ROAS, CTR, CPC, and CPA
Submit an in-depth CRO & Attribution Report with insights

Explore Advanced Marketing Case Studies in Performance Marketing & Media Buying Courses in Chennai

Build skills through real-world projects mentored by industry-leading brands

McDonald's India – Localizing a Global Brand

McDonald's India adapted its global brand strategy to meet local market preferences—replacing beef-based offerings, intr...Know More

Key Skills Learned

Marketing StrategyConsumer SegmentationLocalization in Campaigns

Mother Dairy – Building Trust Through Content

Mother Dairy strengthened its brand presence by focusing on emotional storytelling and purpose-driven marketing. Campaig...Know More

Key Skills Learned

Content MarketingSEO & Organic ReachVideo Marketing StrategyInfluencer Marketing

Zomato – Data-Driven Performance Marketing

Zomato scaled its customer acquisition by running high-performing campaigns during IPL seasons, using data-backed insigh...Know More

Key Skills Learned

Performance MarketingGoogle & Meta Ad StrategyRetargeting CampaignsA/B Testing & Optimization

Success Stories from Learners Achieving Their Dreams

Explore the achievements of learners who completed the Post Graduate in Performance Marketing & Media Buying Course in Chennai

Ankita MN

Marketing Executive

Madhu Bhargavi

Digital Marketing

I should Thank DA360, for helping me in rewriting my story Switching from law to digital marketing wasn...

Madhu Bhargavi

Social Media Marketing Specialist

Pooja M Reddy

Digital Marketing

This place was more than just a learning institute. Happy with placement support and guidance i got through out...

Nivedh Ullas

Marketing Executive

Avinash Aralappanavar

Full Stack Developer

I highly recommend Digital Academy 360's full stack development course for anyone looking to enter the software development field. The course provided me with a strong foundation in...

Aswin J Prakash

Digital Marketing

Learning at Digital Academy 360 was a great experience. The training was practical, the mentors were supportive...

Snehal

Marketing Executive

Megha Jain

Digital Marketing

Digital Academy 360 is the best place to learn and grow in digital marketing! I joined their new Leadership & A...

Vinayak

Marketing Executive

Chandana Chandu

Digital Marketing

I was completely new to digital marketing, but this course made it so easy to learn, The lessons were well stru...

kesar

Social Media Marketing Specialist

Anjali B

Digital Marketing

I was an introvert and wanted to learn Digital Marketing, so I joined the 6 month course at Digital Academy 360...

Mohammed Nayil

Marketing Executive

Parimitha A Pari

Digital Marketing

I have completed digital marketing course at digital academy 360 and it was greatful experience. The trainers provided hands on guidence that helped me to build strong practical ski...

Darshana Das

Digital Marketing

I joined Digital Academy 360 for a Digital Marketing course after doing a lot of research. During the course, I...

Sanyam

Marketing Executive

Atul Kumar

SEO Analyst

Digital academy 360 is the best institute for digital marketing training. The trainers are well versed to provi...

Zeenath

Marketing Executive

Sunil Sharma

Digital Marketing

My experience with Digital Academy 360 was amazing . The Faculty was an expert and was very good in communicati...

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