PGCP in
Performance Marketing & Media Buying
In Jayanagar
100,000+
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Post Graduate Certification in Performance Marketing and Media Buying Cohort Details
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Meet the Learners Who Succeeded with AI Digital Marketing Training in Jayanagar
Khushi Surana
Advertising Ops Specialist
Vishnu
AdWords Strategist
Adarsh Gupta
Digital Marketing Executive
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Digital Marketing Analyst
Amala Sharika
Senior Executive Marketing
Megha Lodha
Campaign Specialist
Krithik Kumar
Digital Marketing Executive
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Experience Skill Driven Battles & Vibrant Campus Life at the Leading Digital Marketing Training Institute in Jayanagar
Trusted by Learners From 33+ Countries
Learn beyond the basics at a leading digital marketing institute in Jayanagar and specialize in Performance Marketing & Media Buying. Join the 100,000+ strong community of digital marketers who chose our PG Certification program to become experts in performance marketing and media buying course in Jayanagar.
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Course Highlights
A Snapshot of What Makes Our Performance Marketing and Media Buying Course a Game-Changer in Professional Digital Marketing Training in Jayanagar
Course Duration
6 Months
Learning Mode
Online / Classroom
Industry-Relevant Modules
30+
Template & Blueprints
08
AI Learning Tools
20+
Hours of Learning
240+
Case Studies
20+
No.of.Individual Courses
15
Capstone Projects
5+
Global Certifications
8+
Specialized
4
Domain Specialist Trainer
07
Experts Behind Your Career Growth
Rajesh Choudhury
Shantanu Sharma
Harshvardhan S
Deben Rath
Gopal Raj
Aditya Agarwal
Riya Tiwari
Key Highlights of the AI-Driven Performance Marketing & Media Buying Course in Jayanagar
Performance Marketing and Media Buying Skills You’ll Master with Professional Digital Marketing Training in Jayanagar
Latest Curriculum Co-Created by Industry Leaders
Master Industry-Aligned PGCP Performance Marketing & Media Buying Curriculum designed for learners at a leading digital marketing training institute in Jayanagar. We combine expert-led training with a syllabus recognized by top professionals to ensure you are job-ready.
Online
Offline
09:00 PM to 10:30 PM
09:00 AM to 11:00 AM
- Evolution of Marketing: Traditional to Programmatic
- Digital Media Landscape: Paid, Owned & Earned
- Understanding Ad Ecosystem: Advertisers, Publishers, Exchanges
- Brand Positioning & Funnel Strategy
- Buyer Journey Mapping & Awareness Stages
- Advanced Keyword Research & Market Intelligence
- KPIs in Performance Marketing (CTR, CPA, ROAS, CAC, LTV)
- Data Layer & Pixel Tracking Fundamentals
Fastrack Your AI Digital Marketing Career
Master 4 Key Specializations in Just 6 Months with Our Postgraduate Certification The Leading Online Digital Marketing Training in Jayanagar
- 4 Pillars of Media Buying Strategy
- A3R3 Funnel Planning Framework
- Audience Segmentation & Media Research
- Channel Mix Modeling (Google, Meta, Programmatic)
- Media Budget Forecasting & Allocation
- KPI Benchmarking & Cost Analysis
- Publisher Negotiation & Deal Structuring
- Real-World Media Plan Project
Performance Marketing Courses in Jayanagar
Tools You’ll Master
Master the Most In-Demand Tools Every Day with Digital Academy 360’s Digital Marketing Training in Jayanagar
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Next-Gen AI-Powered Tools
Modern marketers thrive on automation and data-driven insights you’ll master both with the best online digital marketing training in Jayanagar
Your 6-Month Learning
Your journey at our best digital marketing training institute in Jayanagar is designed for maximum growth at every stage
Post Graduate in Performance Marketing & Media Buying Live Projects
Project 1
Landing Page & Portfolio Website Development
- Define brand objectives and lead-generation goals
- Research audience persona and funnel positioning
- Structure landing pages with optimized CTAs and lead magnets
- Design & develop using WordPress/Unbounce best practices
- Integrate CRM and tracking with Google Tag Manager
- Conduct A/B testing for headlines and conversion elements
- Ensure speed, SEO, and mobile responsiveness
- Submit final website along with conversion insights
Project 2
Meta Ads Full-Funnel Campaign Execution
- Analyze brand goals and map customer journey stages
- Define precise audience targeting, custom & lookalike segments
- Develop compelling ad creatives and copy for each funnel stage
- Build a complete media plan with budgeting & placement strategy
- Participate in expert-led campaign setup workshops
- Execute a real-time Meta Ads campaign with controlled budget
- Monitor campaign analytics and optimize delivery in real-time
- Submit detailed performance reports with actionable insights
Project 3
Google Ads Performance Campaign Execution
- Identify brand objectives, product positioning & buyer intent
- Perform advanced keyword research and targeting strategy
- Create ad groups with persuasive ad copies and extensions
- Develop bidding & budgeting strategy with ROAS targets
- Join strategy briefings with industry experts
- Execute a live Google Ads campaign within assigned budget
- Analyze data for CTR, CPC, Conversion Rate, and ROI
- Optimize campaigns for maximum performance and efficiency
- Submit final campaign performance reports with insights
Project 4
Analytics, Attribution & CRO Implementation
- Implement GA4 & Google Tag Manager for full funnel tracking
- Set up event tracking for key conversion actions
- Use heatmaps & scroll maps (Hotjar/Clarity) for behavior analysis
- Apply attribution models (First Click, Last Click, Linear, Time Decay)
- Develop a Conversion Rate Optimization (CRO) framework
- Test landing page variants for headlines, CTAs, and layouts
- Generate detailed dashboards for ROAS, CTR, CPC, and CPA
- Submit an in-depth CRO & Attribution Report with insights
Case Studies in Performance Marketing, & Media Buying Courses in Jayanagar
Gain practical experience through real challenges from top business brands
McDonald's India – Localizing a Global Brand
McDonald's India adapted its global brand strategy to meet local market preferences—replacing beef-based offerings, intr...Know More
Mother Dairy – Building Trust Through Content
Mother Dairy strengthened its brand presence by focusing on emotional storytelling and purpose-driven marketing. Campaig...Know More
Zomato – Data-Driven Performance Marketing
Zomato scaled its customer acquisition by running high-performing campaigns during IPL seasons, using data-backed insigh...Know More
Success Stories from Learners Achieving Their Dreams
The One Who Experienced Post Graduate in Performance Marketing & Media Buying Course in Jayanagar
Marketing Executive
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Full Stack Developer
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Marketing Executive
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Marketing Executive
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Social Media Marketing Specialist
Digital Marketing
Marketing Executive
Digital Marketing
Digital Marketing
Marketing Executive
SEO Analyst
Marketing Executive
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Our Alumni Drive
Digital Marketing & Growth At 2,000+ Companies Worldwide
Inside DA360
Learning meets creativity at Digital Academy 360. Through our digital marketing training institute in Jayanagar, students collaborate, compete, and connect while gaining industry-ready skills and unforgettable experiences.
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